If you say culture, music, cinema, design, fashion, you cannot help thinking about Italy. However, Italy is much more: it’s research, it’s science, it’s technological innovation!

Behind any successful story there is creativity, brilliance, pursuit of perfection, determination, love for challenges, the outcome of the cultural heritage that every Italian carry within himself!

A journey discovering artists, actors, designers, stylists, chefs, painters, poets, scientists and all those who have contribute bringing Italy to the top of the world.