The success of the first edition of Italian Piazza 2022 confirmed a strong interest in Azerbaijan, both from professionals and final consumers, towards Italian food and wine products and above all towards the culture of taste and conviviality that has made famous our culinary tradition all over the world.

For 2023, Italian Piazza aims to become a reference platform for the promotion and enhancement of Italian excellence not only for the Azerbaijani market, but for the emerging markets of the Caucasian and Central Asian area. To this end, buyers from various neighboring countries will be invited to the Festival, such as Georgia, Khazakhstan, Uzebekistan, Tajikistan, etc.

The program includes an opening event, a day entirely dedicated to B2B events for importers, distributors and professionals in the horeca and off-trade sector, and a day open to the public with tastings, shows, public talks and various entertainment activities.

Also in this new edition, special guests are expected to participate, such as chefs, barmen, industry experts, food bloggers, artists and representatives of the media and local institutions.

The Festival.

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Italian Piazza – Festival of Gastronomic Entertainment - aims to promote Italian culture and develop business relations between Azerbaijan and Italy. 

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The Festival will provide to companies a unique opportunity to develop the distribution of Italian brands in Azerbaijan.

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For Festival visitors, this is a great opportunity to taste wines and food from different regions, attend master classes from eminent experts, chefs, bartenders and attend gastronomic lunches/dinners and events with Italian artists.

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The Italian Village.

The most prestigious business center located in the heart of Baku. The Landmark has conference rooms, cinema, rooms, restaurants, outdoor and indoor event halls and all the

necessary infrastructure for the realization of the many events on the Festival program.

The opening of the festival "Italian Piazza" will be organized in the most unique place in Baku - the Old City. Is the historical core of Baku, the capital of Azerbaijan.

Icheri Sheher is the oldest residential quarter of Baku. Icheri Sheher declared a historical and cultural reserve in 1977. In 2000, it was included on the UNESCO World Heritage List.

The beaux-arts-style Hotel is perched along the waterfront in    central Baku, with the medieval walls of the Inner City, a trio of flame-shaped, modern skyscrapers nearby. The closing event of the festival - four hands dinner will be in

Zafferano restaurant at Four Seasons. This place is distinguished by its serving artful plates of Central Italian cuisine accented by vaulted ceilings in a light-filled fine dining atmosphere.

The CÀSÀ is the first professional Culinary Center in Azerbaijan which located in the heart of Baku city, at “Deniz Mall”, an architectural gems with magnificent façade of the

renowned Baku Boulevard and the Caspian Sea, embodies what the school stands for: Quality for Excellence and Innovation.

Concept Idea.

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On 24 June, the opening day of the EXPO, it will be entirely dedicated to businesses. Within the exhibition area, designed inside the Landmark - one of the most prestigious business centers in the heart of Baku - participating companies will be able to present their products / services to potential partners. Private meetings and networking events of the highest level will be organized.

For business representatives, the Festival will provide an opportunity to explore new distributors, partners and business projects. Italian partner brands will have a chance to increase their brand awareness, showcase products, integrate the brand across various locations, and present their overall image to B2B and B2C.


On 25 and 26 June, the Festival will be open to the public. Visitors can freely access the Expo area, designed inside the Landmark - one of the most prestigious business centers in the heart of Baku -tasting food and wine products, tasting the delicious dishes prepared by Italian chefs, participating in public talks with industry experts, purchasing of products/services offered by the many participating companies, enjoying music and fantastic aperitifs prepared by Italian barmen, attending amazing artistic performances.

A unique opportunity to immerse yourself in the best of Italian culture!!!

Business to Business.

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Local Distributor

Development of business relations with existing distributors Italian business partners and products.

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Cultural Exchange

The opportunity for business partners to participate in Professional Master Classes from Italian Chefs, Bartenders and Sommeliers.

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Networking Events

Gain contacts with potential clients, and reputable suppliers. Develop confidence in presenting the company profile.

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Sales of Italian Products

Opportunity to sell or donate new products.

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Target Groups.

target group

Italian Companies

from Italy

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Italian Companies

in Azerbaijan

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HORECA Companies

off trade


Business to Consumer.

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Master Classes
Italian Markets
Italian Restaurants
Chef Tables
Gastronomic Dinners
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Aperitif Bars
Wine Bars by Regiion
Cocktail Bars
Guest Bartending


Art Performances
Film Screenings


Public Talks with Guest Chefs, Bartenders &Sommeliers
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Target Groups.

gen z

Gen Z

up to 25

Creative Ideas
Social & Fun Content
Discount & Offers
Digital Addicts


up to 40

Shop Habitats
Always Connected
Media Consumption
gen x

Gen X

up to 55

Value for Money
Accessible Media

Promotion Strategy.

We are planning to use multi-channel strategies to carry out marketing campaigns, both online and offline.

In addition, many other organizations, both government and private, are directly connected to our circuit, allowing us an easy access to other several local and international networks.

It is important to note that all attracted partners participate in the promotion: restaurant websites, social networks of partners – a promotion visual will be developed for each in accordance with their guidelines.

The effectiveness of our promotion and communication system is abundantly proved by the large participation and interest aroused by each event organized in Baku during last five years.

Public Relations & Communication.

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Cross Promotion with HORECA

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Azerbaijani influencers in Food & Beverage

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Xezer TV, AzTV, CbC, Asan Radio


Online Media, Azernews, Trend, 1st News

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The MOST, Azeri Observer

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Business & Social communities

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Week of Italian movies & Ads before the films

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Off/On Trades

Promotional stages on highly passable places